Client: Ukrpas
Creative Director: Mariya Sencha
Art Director: Kateryna Lebid
Designer: Inna Malysh, Oleksandra Shvetsova

The basic idea of creating a logo is to introduce history into the modern design of a new brand. Therefore, the laconic logo should preserve the wings, which are a symbol of bus stations. Another creative solution is the style of the "K" letter. It lacks a basic stroke, and, thus, resembles a curly bracket more. This creates an association of the cutting-edge service that will continuously evolve. For this project, we've chosen the Stavok Grotesque font from a Ukrainian developer.